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A replica Rolex automatic watch is a third-party copy of a Rolex model fitted with a self-winding movement. Rolex does not make it, does not sell it and does not service it. Sellers price these watches from about $20 to more than $1,000. In the United States, importing or selling them is a federal crime. Buying one for personal use is not a crime in itself, but customs officers can seize the shipment and destroy it.
What "automatic" means
An automatic movement winds itself. A rotor turns with the motion of the arm and winds the mainspring. No battery is used. Rolex builds its own calibers, such as the 3235, with a 70-hour power reserve.
Replica movements come from other sources. Common ones are the Seagull ST2130, the Hangzhou 6300 and unlicensed copies of the ETA 2824-2. Power reserve on those runs from 38 to 48 hours. Daily rate varies from about 5 to 30 seconds.
How a replica differs from a genuine Rolex
- Movement: Rolex calibers are made in house. Replica movements are bought from third-party factories.
- Accuracy: Rolex certifies each watch to -2/+2 seconds per day. Replica rates carry no certification.
- Materials: genuine cases use 904L stainless steel or 18k gold. Replicas use 316L steel, brass or gold plating that wears through at the crown and clasp.
- Service: Rolex gives a five-year warranty and runs a service network. Replicas have no parts supply.
- Resale: a used Rolex holds value. A replica has no resale market.
Legal status in the United States
18 U.S.C. § 2320 makes trafficking in counterfeit goods a federal crime. A first offense by an individual carries a maximum of 10 years in prison and a $2 million fine. U.S. Customs and Border Protection seizes counterfeit shipments at the border and destroys the goods. The trademark owner can also file a civil suit for damages.
Risks for buyers
Water resistance claims on replicas are not tested to ISO 22810. Gaskets fail and moisture enters the case. Repair is hard because no factory sells spare parts for these movements. Payment goes to overseas sellers, and a dispute has no chargeback path in most cases. Shipping loses are not covered.
Legal alternatives
Automatic watches from Seiko, Orient, Tissot, Hamilton and Christopher Ward sell from about $150 to $1,000. They come with warranties, spare parts and service centers. Casio, Citizen and Timex sell quartz and solar models for less. These watches keep time within published specs and can be repaired.